The American Barber
Presented by JS SLOANE
“So it is with no shortage of gravitas that I write the following: My face—from the flat planes of my cheeks to the awkward curve of my chin to the pinched canyon between my nose and upper lip—after a proper straight-razor shave from William Brown, managing partner and master barber at Barber Co. was indeed as smooth as a baby’s bottom.”
“There’s nothing like supporting Black businesses, right? Our wedding style contributor B Wilson caught up with Will Brown—Philadelphia barber and owner of The Duke Barber and Company—to get some of his top-secret tips to grooming the groomsmen. Set on making men feel fresh and tended to, Brown knows just what it takes to get his clients in and out the door feeling like new men.”
Philadelphia and the Countryside
“Fifth-generation tonsorialist William Brown runs operations at this ruggedly hip Northern Liberties retreat known as “The Duke” and located in the ever-evolving Piazza at Schmidts. The vast shop has five chairs, a TV-outfitted lounge and a retail space that vends Egyptian alabaster ashtrays and soap dishes, J.S. Sloane grooming products and Ink Butter. Cuts are precise. Executive shaves include facials. But best yet: Each patron gets a pint of locally brewed Yards Brawler ale, or on “Whiskey Fridays,” a glass of Jameson. This spot is justly popular for bachelor and pre-wedding get-togethers and also offers drop-off watch and shoe repair.”
“Owner and Master Barber William Brown of The Duke Barber Company (1001 N 2nd St #7, Philadelphia, PA 19123) speaks to KDON TV about the art of barbering, his family history in the trade (5 Generations of history), and the services his shop offers.”
“The Duke Barber Co. in Northern Liberties has won several awards for its signature service, the straight razor shave. William Brown, master barber and fifth generation owner, and his professional staff offer traditional barber services in a rustic, contemporary space. The Duke Barber Co. specializes in personalizing services to meet each customers’ unique skincare needs. You will feel like you’ve indulged after a visit here. Appointments are preferred and may be booked online.”
“The Duke Barber Co. is the creation of fifth generation owner and Master Barber William Brown, who wanted to provide the modern man with the feeling of a classic barber shop; he and his crew succeed wildly with their straightforward services, from buzz cuts and trims to beard maintenance and, best of all, a hot towel straight razor shave. Want more? How about a shot of Jameson between strokes. That’s right, a haircut and booze for you, ’cause you’re a man..”
Instead of: That boring buzz.
Try: Growing out the top an inch or so and adding some texture, for a classic crop. “It will soften the look,” Dunn promises, “but keep the practicality of the buzz.”
Sort of like: Colin Farrell
Morning prep time: Mere minutes.
Products: Post-shower pomade.
Maintenance: “Hair grows an average half-inch a month,” Dunn says, “so even the tightest of crops can look twice as stylish in just four weeks.” After that, you’ll need a trim.